Hola! I'm Lorena aka Lori 👋
I'm a Designer helping startups and small businesses improve their website and app experience.

Looking to partner with ➡️

food, wellness, financial services, and education-based businesses.

Workshopping /
Project roadmapping
Web, IOS & ANdroid
App Design
Mock-ups &
Prototypes
USER Research &
Testing
Portfolio

My Recent Work

financial app updates

2022 - 2024: Worked on feature and design updates for Charles Schwab's Equity Stock Plan Services web application within Schwab.com and its iOS and Android native app experiences.

Contact for more details.

UX Audit for a legacy app

My team and I conducted a holistic uxer experience audit of FamilyTreeDNA's web application in order to identify opportunities for improving ongoing usability issues and guide short & long-term product roadmaps.

EstablishED a user research pool

Check out how I recruited a diverse set of 600+ web app users to be part of a user research pool for Product, Marketing, and other internal teams to utilize this resource and integrate feedback directly from customers in an iterative form.

Web redesign with crm feature

Gene By Gene was working off a static website that didn't meet their content scaling needs. This case study goes over the process I took to design a new look and feel, restructure content, and implement a CRM system to automate inbound leads.

HELP CENTER FOR A WEB APP

For 3 months, I led a team to plan, design, and develop a new and improved Help Center website using Zendesk to improve FamilyTreeDNA's customer education around its suite of products.

My Experience

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About Me
2014 - Present

Contract

Multidisciplinary Designer
Over 8 years of contracting in roles such as Web Designer, Graphic Designer, Web Developer, SEO Marketer, App Designer, and Product Designer ranging from small business to corporations.
2019 - 2021

Gene By Gene

UX/UI Designer
In-house Product Designer for a biotechnology company providing DNA lab testing services for consumers (B2C) and large-scale organizations (B2B).
Spring 2019

ACC Library

UX Design Intern
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2018 - 2019

Austin Community College

UX Design Certification
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2014

University of Texas at Austin

Moody College of Communication - RTF
Specialized in post-production editing including motion graphic and sound design.